Hasta La Gadget!

The Consumerist reports that one of its readers has been unable to buy an iPhone from AT&T’s online store. According to the report, an AT&T customer representative told him that “the phone is not offered to you because New York is not ready for the iPhone […] You don’t have enough towers to handle the phone.”

The Consumerist obtained a written statement from AT&T spokesman Fletcher Cook, in which Cook said “We periodically modify our promotions and distribution channels.”

This story is being taken by many to be an attempt by the carrier to follow up on AT&T mobile boss Ralph de la Vega’s statement that “the company is […] working on getting the data hogs to cut down their usage,” while at the same time “pushing its wireless margins into the 40 percent range next year from around 38 percent in the third quarter.”

Others reports are speculating about the possibilities of credit-card crime, and that the hold on online sales in NYC is a security measure to curb fraud through online purchases. This would make some sense, as the iPhone can still be bought in physical stores. In fact, simply refusing online orders from zip-codes where fraud is rife seems like a remarkably effective and elegant cure.

What is certain is that AT&T’s lack of a quick response is causing it PR damage. A simple, clear statement of intent would have been enough to diffuse this story. Well, that and some new cell-towers in New York.

Updated 1:30 p.m. PDT: AT&T.com has resumed selling iPhones to New York customers. The company has not provided a statement explaining the temporary suspension of online iPhone sales in New York.

AT&T Customer Service: “New York City Is Not Ready For The iPhone” [Consumerist]

Breaking: AT&T website stops selling iPhones in New York City? [TUAW]

Did AT&T pull the iPhone out of New York? [Tech Herald]

Cap My iPhone? Try This Instead, AT&T [Wired Epicenter]

Photo and photo illustration: Charlie Sorrel

The moment you unpackage a new smartphone is a magical one. Don’t let the moment right after that, when you realize that it’s practically useless out of the box, cancel that out. Here’s everything you need to know:

What You Need to Buy

There are plenty of smartphone accessories that are worth considering, and a few that you actually need. Proceed with caution, but don’t be afraid to treat your new smartphone, and yourself, to a few goodies.

A Case: They look goofy, Jason hates them, and they screw with your device’s carefully designed curves. But here’s the thing: smartphones are fragile. They aren’t like dumbphones, and a single fall—especially with devices with a glass screen—can poop all over your new smartphone party. Until you’re trained, play it safe. Wrap your unit. Case brand isn’t important, so just take your pick from your local Best Buy or wherever. Just make sure your device’s corners are covered, because it’s edge impacts that break the most glass. Just remember, you’re stuck in a multi-thousand dollar contract with this device, which itself would costs hundreds of dollars to replace. It’s actually kind of terrifying! Pretend it’s a baby, if that helps.

Headphones: Your smartphone is now your primary media player, too, so you’re going to need to ditch the headphones or headset it came with. Yes, they all suck; no, your phone’s aren’t the one exception. If you don’t care about a microphone, treat yourself to a decent pair of in-ear headphones. If you do, get a midrange wired headset.

Storage: Phones either come with internal storage, like the Pre or the iPhone, or taunt you with “expandable” storage, which pretty much means they’ve got an empty microSD slot. If your phone comes with less than 2GB of space and has said slot, you need to fill it. Buying a microSD card is a little different than buying a regular SD card, because speed doesn’t really matter, and nothing you’re using your phone demands particularly high transfer speeds. This is a place to store your music, photos and videos—that’s it. Buy these online, where branded 8GB cards regularly dip below $20—in stores, you’ll pay much, much more. Also, don’t worry too much about getting a full-sized SD adapters, as pictured above. Most phones will allow you to mount your smartphone’s microSD card as mass storage when they’re plugged into a computer, so removal is rarely necessary.

Cables: Pick up a spare charging cable for your phone. For most smartphones this is a simple mini/microUSB cable, while for iPhones it’s an iPod dock connector. Why worry about the spare? Think of it this way: if you lose your only iPod cable, you can’t listen to music until you buy another one. If you lose your only iPhone cable, you’re out of touch with the rest of the world in a matter of hours.

What You Don’t

Of course, the temptation of new accessories is great, and there are legions of companies waiting to seize on your post-transactional bliss. When buying smartphone accessories, proceed with caution.

A dock: Again, people have a tendency to confuse their PMPs with their phones, which may look and act similar, but are used in a completely different way. Unless you want to dock your smartphone near your bed to use as an alarm, it’s going to be charging—and syncing—with your computer whenever it’s not in your pocket. An impulse-purchased dock will, in all likelihood, live a lonely life. Don’t let this sad thing happen!

A branded navigation mount: These are almost always overpriced, and all they really do is hold your phone in your line of sight. Just buy a dirt-cheap windshield or dash mount, buy a 12v DC converter to plug your USB charging cable into, and you’ve got all the functionality you need for about $20.

Cleaning Kits: Cleaning your smartphone isn’t hard, and it shouldn’t cost you much at all. Just follow our instructions, and avoid any smartphone-specific cleaning kits. They’re a guaranteed waste.

Bluetooth anything: Bluetooth headsets can make anyone look like a dweebish soccer dad, and while they might make chatting on the phone while driving more legal, they don’t really make it much safer. Just hold your phone like a normal human, put it on speakerphone, or take the call later. You should avoid Bluetooth headphones too, but for a different reason: they suck. They sound terrible, they’ll drain your phone’s battery and they’re overpriced. If you have to buy a pair, spend as little as possible.

Getting Started

If your smartphone is a newborn, this is where we teach it to walk.

Contacts: Somehow, in over two decades of cellphone development, we haven’t settled on a simple way to transfer contacts from one phone to another. Here’s how you should proceed through this somehow-still-painful process:
• Get your carrier to do it. If you’re upgrading handsets on one carrier, they should be able to transfer your contacts, and probably for free. If you’re switching carriers, there may be a small fee. Don’t spend more than five bucks.
• Use your SIM. Are you on AT&T or T-Mobile? Is your smartphone on the same carrier as your old dumbphone? Most phones will have an option to write all contacts to a SIM card, which is the little chip that your phone uses to identify itself on a cell network. Do this, pop your old card out, pop it into your new smartphone, and transfer all your contacts from the old SIM onto your new phone’s memory. Sadly, this won’t work with Verizon or Sprint phones, which are CDMA-based, and therefore don’t have SIM cards at all.
• Google Sync. Through a protocol called SyncML, Google Sync supports quite a few features phones, and can pull all your contacts into your Google account. Your new smartphone can then yank them back down from the cloud. Bonus: they’re now backed up to Google server’s, too.

Email: Email, you’ll find, is one of the best things about owning a smartphone. Setting up your email varies from smartphone to smartphone (iPhone, Android, Palm Pre, Windows Mobile) and service to service (Exchange and Gmail setups will be completely different, obvious) but there are few rules of thumb to keep in mind during account setup. For example, use IMAP (versus POP) whenever you can—this will keep your messages and their read/unread statuses in sync with your desktop clients. And since most of your email downloading will be happening over 3G, set the individual message size limit at or below about 10kb. This will ensure your messages come in quickly, but also that you have something to read once they arrive.

Calendars: If you keep a Google Calendar, having it sync with your smartphone is a revelation. Android phones will automatically sync with your default Google account’s calendars, as will the Pre, while the iPhone will need to be configured with CalDav. If you don’t keep a calendar, your new smartphone is a good excuse to start.

Media and Syncing: Most smartphones rely on some kind of desktop software to transfer personal info, music, video and photos to and from the handset. For the iPhone, this basically means downloading iTunes—which you have to do anyway. For BlackBerry, this means downloading BlackBerry Desktop Manager. Windows Mobile phones are best served by Windows Device Center, while Android and Palm phones—and optionally Windows Phones, iPhones and BlackBerrys—play nice with doubleTwist, a cross-platform music player/media syncing app.

Converting Video: You can’t just copy your torrented videos or home movies over to your smartphone; you need to downsample those videos, stat. Just download Handbrake for this—it’s basically magic, and it works on Windows, OS X and Linux. These instructions are iPhone-centric, but videos converted to 320×240 h.264 will be suitable for most new smartphones.

Apps! Apps! Apps! Apps!

Without apps, smartphones are nothing. With apps, they’re practically anything. Every smartphone platform has an app storefront now, from Apple’s pioneering App Store to BlackBerry’s App World to the Android Market, and they’re all, to different extents, treasure troves.

iPhone: First stop, Gizmodo’s Essential iPhone Apps Directory. These are the best of the best, and everything you need to make your iPhone into a mobile powerhouse. If you’re averse to spending money on your new iPhone—this thing wasn’t cheap, after all—check out our Essential Free Apps. We do regular posts and weekly roundups around here too, so just keep an eye out.

Android: It’s got the second best app selection, which is to say there’s some really great stuff out there. Our Essential Android Apps roundup cuts through the noise of the App Market, while our monthly roundups keep you up to date with the latest additions to the store.

BlackBerry: We cover the biggest new additions to App World, but it’s best to defer to a specialist site like CrackBerry for this one—they have their own app store too, which isn’t really much better or worse than BlackBerry’s janky official shop.

Palm: We’ve just pulled one of our patented “Essential” roundups fresh out of the oven, so consult that first. Beyond that, PreCentral’s official app reviews are fairly fantastic. Also worth checking out is their extensive homebrew app gallery, which has about as many decent apps in it as the official Catalog.

Windows Mobile: App development for WinMo isn’t exactly picking up nowadays but there’s a tremendous backlog of useful reviews and materials at WMPowerUser, WMExperts, XDA and MoDaCo. And yeah, we occasionally still do Windows Mobile app roundups, though until things get exciting again, expect less, not more.

Living Happily Ever After

Lastly, a few odds and ends to make sure your metal’n’plastic darling lives a happy life, at least before the end of its two-year contract.

How to back up your smartphone: Your smartphone probably contains as much personal data as your computer, and it’s subjected to way more physical risk. Preempt the pain. Back it up.

How to keep you smartphone clean: These little machines are fantastic at collecting fingerprints, dust and grime. Wipe them off every once in a while.

Any other tips for new smartphone owners? Chuck them down in the comments. Happy Holidays!

The Hipstamatic, contrary to its name, isn’t a camera to be used whilst wearing tight pants, showing your underwear and doing elephant trunk skids on your fixed-gear track bike. Instead, it is an iPhone application which will apply all manner of image degrading, film-like effects to your pictures.

Hipstamatic is certainly not the only Lomo-fication application in the iTunes Store, but it is notable for its wonderful interface, which lets you choose from various films, add flash-gel effects and swap “lenses”. For instance, swapping lenses is done by swiping across the front of the camera body, and changing films is achieved by flipping the on-screen camera open and choosing which one to use. Thankfully the visual metaphor doesn’t continue as far as making you engage the sprocket-holes. When you are all set, you flip the camera back around and view the action through a tiny, low-contrast, on-screen “viewfinder”.

The app itself comes in at $2, and further effects packs can be bought from within. The Williamsburg (ho ho) pack, for example, comes with a Helga Viking lens, Pistil film and a three-pack of gels (shouldn’t that be a six-pack of Pabst Blue Ribbon?) These bad puns are to be found throughout Hipstamatic, and spotting them is part of the fun.

Perhaps I will give this to myself as an early Christmas gift, to remind me of the plastic-lensed, light leaking camera that was part of the Starsky and Hutch kit I got for Christmas so many years ago.

Hipstamatic Application [Hipstamatic]

Taiwanese smartphone maker HTC is on a tear. This year alone, the company has released five Android handsets. Its next phone, the HTC Nexus One, aka the Googlephone, is among the most anticipated devices of 2010.

Just about a decade old, HTC looks like it is poised to pull ahead of much older and larger rivals such as Samsung and LG in worldwide phone market share. While the older companies’ strength lies is in now-declining “feature phones,” or inexpensive, less-capable handsets, HTC’s bet on the booming smartphone business is giving it a major boost. It has also acquired a powerful godfather in Google, the Goliath whose attention is now captivated by the mobile phone business and whose chosen partner is HTC.

“We have covered a distance in the last three years that many other companies haven’t in ten,” says John Wang, chief marketing officer for HTC.

About one in six smartphones in the United States in 2008 was a HTC phone, according to Nielsen Mobile. And with a slew of new handsets and a clever bet on Android,  HTC is now the fourth biggest smartphone maker, after Nokia, Research In Motion and Apple. HTC’s Android portfolio now includes the original G1 and MyTouch on T-Mobile, the Hero on Sprint, and the Tattoo and Droid Eris on Verizon. And while Nokia is struggling to get a grip on the U.S. market, HTC is gaining ground.

“HTC got into bed very, very early with Google and that has helped them,” says Avi Greengart, research director for mobile devices at Current Analysis.

HTC has risen to prominence rapidly because it is young, ambitious and unencumbered by the legacy technology and old business that slow down its peers. Founded in 1997, HTC has always focused on designing and manufacturing smartphones — multifunctional devices with powerful processors — rather than inexpensive flip phones.

Its first product in 2000 was the the Compaq iPaq, a PDA that ran Microsoft’s  Windows CE operating system. PDAs were a hot product then, but HTC CEO Peter Chou realized mobile phones would be a bigger market. Chou started courting telecom operators in Europe with an offer to create customized handsets for them. By 2002, HTC had two phones out, for O2 in the UK and Orange in France. Soon HTC was cranking out handsets for T-Mobile and other European carriers.

Placing the right bets

But it’s Android, the Google-designed open source operating system, that turned HTC from a boutique OEM (original equipment manufacturer, or contract manufacturer) into a mobile powerhouse. Over the last decade, HTC’s CEO Peter Chou has quietly networked to build a fat Rolodex and strong relationships with some of the most powerful names in the industry. Android creator Andy Rubin was one of them. Rubin’s company Danger had created the Sidekick, an extremely popular phone on the T-Mobile network. Chou’s HTC would later produce a similar phone called the MDA for T-Mobile.

In 2003, Rubin founded Android, a stealth startup whose mission was little known beyond the fact that it would create software for mobile phones. But Chou and Rubin were already talking. In 2005, Google acquired Android. As the new operating system began to take shape, HTC seemed like a good partner for the hardware.

“Google’s OS required a pretty sophisticated handset and HTC knows how to do that,” says a former HTC executive who worked with the company for two years but didn’t want to be identified because he still works in the wireless industry. “HTC is aggressive and they have the speed of development to get a product to market early.”

For HTC it was an interesting opportunity, though not without its risks.

“When we started to work with Google, we had no visibility at all,” says Wang. “The (Android) platform probably would not even materialize and even if it did, it could be just another one in the market. But we shared the excitement.”

So for three years before the first Android phone would hit the market, HTC poured engineers and researchers into a project aimed to create a phone that would run a brand-new operating system.

“We made the first Google phone that Google engineers used to develop Android,” says Wang. “We had about 50 HTC people roaming around Google campus then, wearing the Google badge and eating the wonderful Google food. That was how deeply the two companies collaborated.”

It also speaks to HTC’s business model, says Greengart. “HTC likes to let someone else build the underpinnings for the phone and for them to work on higher-level stuff,” says Greengart.

Focus on design

Unlike Nokia, HTC has been quick to adapt to fast-changing consumer tastes in mobile phones. When slider phones were all the rage, HTC created the MDA for T-Mobile. Slim phones, touchscreens, Android devices — HTC has them all.

HTC’s ambitious expansion continues. Last year, HTC acquired One & Co., a San Francisco-based industrial design firm that has created products for Nike, Apple and Dell, among others. Over the next three years, it will spend $1 billion to create a new R&D facility near a Taipei suburb.

“We are the second or the third best design house in the world when it comes to mobile phones,” says Horace Luke, chief innovation officer at HTC. “The trick of design is it is not just styling but also great engineering.”

HTC has also been quick to understand that when it comes to mobile phones, looks alone don’t cut it.

“They have done a lot of innovation on software in terms of the user interface,” says Greengart. “HTC shipped a touch phone with a 3-D cube interface before most other handset makers.”

In June, HTC announced Sense, a UI skin that would sit on top of the Android OS. Sense offers widgets for adding new features, brings together contacts from different sources, and allows users to set different profiles for work and home.

“With a lot of smartphones out there you have to go to four different locations — your Gmail, Flickr, Facebook or Twitter — to find what’s up with one person,” says Luke. “But content is content. It doesn’t matter where its comes from.”

Personalization will be another big trend, says Luke. “I firmly believe that the phone you have should never look like the phone I have,” he says.”If you love stocks and financial news that’s what your phone should show. But if I am interested in Hello Kitty and manga then my phone should reflect that.”

It’s an idea Palm first offered up with the Pre. But since HTC’s announcement, a Sense-like interface has become an important part of new smartphones such as rival Motorola’s Cliq.

Creating a brand

Apple’s iPhone or Research In Motion’s BlackBerry have become cultural icons. But when was the last time you heard someone say they wanted a “HTC phone?”

Even when the first Android phone was launched last October, it was called the ‘Googlephone’ or T-Mobile G1; the new Googlephone is called the Nexus One. Most customers forget the HTC brand in that context.

That’s what Wang says he wants to change next.

“For many years, HTC has been the company behind the scenes,” he says. “In the earlier days, we did not post our brand on the phones. But three years ago we made a decision within the company to build the HTC brand.”

It’s not just vanity. Smartphones are an intensely competitive market. At the top, Apple and Research In Motion both have strong brand recognition and a growing base of users. In the middle, producers such as Samsung and LG own a huge share of the feature-phone market, but are hungry to sell more smartphones. And at the bottom, contract manufacturers such as Acer and Asus are looking to crawl up the chain. For now, HTC still occupies the lower tiers of brand recognition. A stronger brand would translate to more clout, fatter margins and bigger revenues.

Branding is even more important in the smartphone world, where consumer tastes can shift quickly, crowning new winners and losers every few months. Having a powerful brand can shield a handset maker against some of these shifting winds.

“In my time at HTC, they went from $200 million in revenue to $1 billion,” says the former HTC executive. “But you can’t continue that unless you have a brand.”

“It was becoming harder to innovate from one generation to another without a brand,” admits Wang. “If you create a phone that sells well on one carrier it’s not enough. The next version resets everything.”

But, so far, HTC has not shown its commitment by allocating a hefty marketing budget for branding, says the former HTC executive.

Throwing money around won’t help, says Wang.

“Brand value is like respect, you have to earn it,” he says. “You can’t buy respect. You can spend all the money you want to build the recognition but that doesn’t mean anything. I want the HTC brand to stand for a great experience.”

Creating a global culture

HTC doesn’t want to be just another Taiwanese handset manufacturer. Despite its strong Asian roots, the company has tried to build an international business culture. Almost all of HTC’s senior management is of Asian origin. The company has its headquarters in Taiwan and is listed only on the Taiwanese stock exchange.

Yet the company’s primary language is English. User documentation, technical papers and even all e-mails and staff meetings at HTC’s office in Taiwan are done in English.

“When Peter started at this company, he demanded everyone take an English test before they come in,” says Luke. “He always had a vision that the company would go global.”

Many of HTC’s executives, including company founder Cher Wang, went to graduate school in the United States. But Wang, who belongs to one of Taiwan’s richest families (her father, a plastics tycoon, was named the second-richest man in Taiwan by Forbes magazine last year), rarely grants media interviews.

HTC has also imbibed one of the greatest ideas of American business: It’s okay to fail. HTC’s R&D division called has a “target failure rate” of 95 percent, says Luke. “A research lab has to come up with enough ideas that fail fast and fail early so you can learn and harvest the right ones,” he says. “That’s very different from the culture at Taiwan, where you have to be successful all the time.”

While HTC is unmistakably aligning its future with Android, the company isn’t willing to give up on Windows Mobile — at least publicly.

“Our commitment to Windows Mobile platform is unwavering,” says Wang. “Both platforms are important. They match different people.”

For HTC, the last 10 years have been a rocket-like rise. But the battle to stay ahead of the game has just begun.

“It’s no longer a mystery what it takes to create a differentiated handset,” says Greengart. Handset makers can either build their own operating system and hardware to control the user experience completely, as Apple and Palm have done. Or they can build on top of someone else’s operating system, such as Windows Mobile, Symbian or Android. The danger with the second path is that if you can do it, others can too.

“As LG and Samsung create phones over and over again, they will soon come up with something that can beat HTC’s,” Greengart says. “When you are building on top of someone else’s OS, other people can do that too.”

See Also:

• HTC Introduces Its Third Android Phone
• Now, a $100 Android Smartphone in the HTC Droid Eris
• HTC Droid Eris Review
  
• HTC T-Mobile myTouch 3G Review
  
• HTC Announces New Customizable Android ‘Tattoo’ Phone
• Sprint to Sell the HTC Hero Android Phone
• Sprint HTC Hero Review
  

Photo: HTC Hero (patrick h. lauke/Flickr)

Nescaline is a Nintendo NES emulator for the iPhone, which costs $7 and comes with five homebrew NES games. Or it did. The application was pulled from the App store almost immediately when it was found that by simply entering a URL, you could download any pirated ROM and play it.

A cryin’ shame indeed, as it sounded like a pretty good app. According to the Cult of Mac’s resident deviant, John “The Mustache” Brownlee, “Nescaline has a full feature list, including multitouch, light gun and save state support.” All that you need for some retro-gaming fun.

Nintendo should do this itself. Nobody’s going to buy an old NES or SNES to play games, but imagine a SNES emulator on the iPhone inside which you could buy Nintendo games. It wouldn’t be competing with the Big N’s current lineup, and we’d all be happy. There is already a SNES emulator on the Cydia store, the App Store for jailbroken iphones, and it works great. In fact, I lost a good few hours to it last week playing the original and best, Super Mario Kart.

NES emulator Nescaline hits the App Store, but best grab it quick [Cult of Mac]