Marathon Metro: Tokyo Subway Gets Sporty
Posted in: MARKETING IDEAS, Sports, Today's Chili, TransportationRiding Tokyo’s Ginza Line subway yesterday I couldn’t help noticing how the whole train had been branded for the upcoming Tokyo Marathon.
Everything from the hanging posters to the handle straps and the sliding doors featured some ad for the Marathon or sports-related product. Tokyo Metro, who sponsor the running event, has got together with other manufacturers for the campaign, including Starts, Asics and Otsuka.
It’s a little hard to see from the picture but even the outside windows of the train displayed the silhouettes of the runner posters. (To be honest, I find images of runners on a train a little bit ironic considering that they always announce about the dangers of dashing to get on a carriage.)
Apparently the Marunouchi Line has also been similarly “sportified” but the trains on either line are only “running” until the 27th, the day of the race itself.