Switched On: As Windows loses its windows

Each week Ross Rubin contributes Switched On, a column about consumer technology.

You say you want a revolution? Well, you know… . you might get one if you’re a patient Windows user. With Windows’ eighth major release (at least according to Microsoft’s math), its name is becoming metaphorical. Taking on a default look that is rooted in Windows Phone 7 — the first “Windows” to eschew windows — with a smattering of Media Center, the next major version of Windows marks an overhaul of the initial user interface. Indeed, it is even a more radical departure than Apple made between Mac OS X and iOS, which preserved a scaled-down dock and icons, or between Mac OS 9 and Mac OS X.

Apple’s and Microsoft’s approaches are similar in at least one way — each has one operating system for PCs and another for phones. Clearly, though, the longtime operating system rivals have taken different tacks with tablets.

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Switched On: As Windows loses its windows originally appeared on Engadget on Sun, 05 Jun 2011 18:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Devices designed to disrupt

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Industry conferences that include competitions among scores of startups generally don’t look too kindly upon companies producing hardware. Nonetheless, there were quite a few physical products shown off this week at TechCrunch Disrupt in New York. These were either the main offering of companies or complements to their service offering, and judging by their demo platform of choice, the iPhone appears to be a leading agent of disruption — the companies introducing hardware used Apple’s handset to do everything from avoiding stress to measuring its biological impact. Switched On will introduce four such products after the break.

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Switched On: Devices designed to disrupt originally appeared on Engadget on Sun, 29 May 2011 21:15:00 EDT. Please see our terms for use of feeds.

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Switched On: Adding to Android’s army

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Android, as Andy Rubin (no relation) has pointed out on multiple occasions, plays a game of numbers. And at Google I/O, the company carrying on its development shared some large ones: 100 million activated devices with 400,000 being added each day. However, like in many games, different players can catch up or overtake each other at different points. Just ask Nokia and RIM. To stay on top, operating system vendors implement strategies that lock consumers in. The more money consumers sink into iPhone apps, for example, the more incentive they have to stay with that platform; the same is true for accessories that use Apple’s 30-pin dock connector that has been around since the third-generation iPod.

With Android having become the lead operating system for every smartphone company that licenses its OS with the notable exception of Nokia (which nearly did), Google showed that it’s intent not just on moving Android into other devices with sufficient computing horsepower such as tablets and, increasingly, TVs, but now has its sights set on having just about everything that can’t run Android directly feed into it. Google is taking two approaches – one for things that plug into Android devices, and one for things that don’t.

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Switched On: Adding to Android’s army originally appeared on Engadget on Sun, 22 May 2011 15:20:00 EDT. Please see our terms for use of feeds.

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Switched On: Chrome alone

Each week Ross Rubin contributes Switched On, a column about consumer technology.

About a year after the debut of the first Android handset, Switched On discussed the threat that Chrome OS posed to Android. To reprise it briefly: Like chief rivals Apple and Microsoft, Google has two operating systems trying to bridge the rift between consumer electronics and traditional computing, but Chrome is different than Mac OS and Windows in an exceptionally important way.

Rather than trying to refine the traditional software experience (as Apple has done with the Mac App Store and other iOS-inspired developments in the queue) or move that experience forward to tablets (as Microsoft is doing with Windows), Chrome OS is not looking to carry forward any legacy beyond the browser.

Unlike with Mac OS vs. iOS or Windows vs. Windows Phone, the battle isn’t over which apps make sense, but rather the irreconcilable difference around whether apps to begin with. This makes Google’s suggestion that the two operating systems might merge at some point less credible, and sent a mixed message to developers about whether to focus their efforts on apps or the web. At Google I/O 2011, however, the company clarified its position.

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Switched On: Chrome alone originally appeared on Engadget on Sun, 15 May 2011 21:00:00 EDT. Please see our terms for use of feeds.

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Switched On: A legacy from the Flip side

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Last week’s Switched On discussed some of the challenges the Flip camcorder faced trying to grow in the marketplace, an effort abruptly scuttled by an indifferent Cisco. But while Kodak, Sony and others are now poised to fill the Flip void, no competitor exactly matched Flip’s combination of simplicity and sharing. With point and shoot cameras, camcorders, traditional MP3 players and standalone GPS units in decline, the jury remains out on how long portable electronics can fight the smartphone, but Flip’s success taught the industry some valuable lessons that may have relevance going forward.

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Switched On: A legacy from the Flip side originally appeared on Engadget on Sun, 24 Apr 2011 20:15:00 EDT. Please see our terms for use of feeds.

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Switched On: Flip-flops

Each week Ross Rubin contributes Switched On, a column about consumer technology.

This week’s announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified its original disposable camcorder to be reusable after hackers showed it could be done. And its success continued to defy convention that the product would resonate against a slew of digital cameras and increasingly competent smartphones that could shoot competitive — and even high definition — video.

The Flip also soared above the market share of companies with far stronger brands such as Sony and Kodak, although the latter made gains on a string of hits, including the 1080p-shooting Zi8 and waterproof PlaySport. It even fought back an initial foray from Apple’s iPod nano and was still holding its own after the debut of the latest iPod touch, which took the HD video capture feature from the iPhone and made it available without a contract. Yes, the Flip hung tough. That’s why its cancellation says volumes about Cisco, the company that acquired it for some $590 million in stock.

Cisco needed to show growth with a consumer product line that could not be easily augmented with acquisitions and that derived little connection with the mother brand — even less than Linksys, the company’s networking line. Cisco certainly tried. But the Flip group made a few false moves that stuck out like a pop-out USB connector, and with little of that spring-loaded joy.

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Switched On: Flip-flops originally appeared on Engadget on Sun, 17 Apr 2011 20:15:00 EDT. Please see our terms for use of feeds.

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Switched On: Pen again

Each week Ross Rubin contributes Switched On, a column about consumer technology.

Last week’s Switched On discussed how some next wave notions from a decade ago were trying to reinvent themselves. Here’s one more. Surging smartphone vendor HTC is seeking to bring back an input method that many wrote off long ago with its forthcoming Flyer tablet and EVO View 4G comrade-in-arms: the stylus.

A fixture of early Palm and Psion PDAs, Pocket PCs and Windows Mobile handsets, slim, compact styli were once the most popular thing to slip down a well since Timmy. Then, users would poke the cheap, simple sticks at similarly inexpensive resistive touchscreens. After the debut of tablet PCs, though, more companies started to use active digitizer systems like the one inside the Flyer. Active pens offer more precision, which can help with tasks such as handwriting recognition, and support “hovering” above a screen, the functional equivalent of a mouseover. On the other hand, they are also thicker, more expensive, and need to be charged. (Update: as some have pointed out in comments, Wacom’s tablets generate tiny electromagnetic fields that power active digitization, and don’t require the pen to store electricity itself.) And, of course, just like passive styli, active pens take up space and can be misplaced.

The 2004 debut of the Nintendo DS — the ancestor of the just-released 3DS — marked the beginning of what has become the last mass-market consumer electronics product series to integrate stylus input. The rising popularity of capacitive touch screens and multitouch have replaced styli with fingers as the main user interface elements. Instead of using a precise point for tasks such as placing an insertion point in text, we now expand the text dynamically to accommodate our oily instruments. On-screen buttons have also grown, as have the screens themselves, all in the name of losing a contrivance.

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Switched On: Pen again originally appeared on Engadget on Sun, 10 Apr 2011 19:00:00 EDT. Please see our terms for use of feeds.

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Switched On: Techonciliation

Each week Ross Rubin contributes Switched On, a column about consumer technology.

“Don’t throw the past away. You might need it some rainy day.”

-Peter Allen, from the song “Everything Old Is New Again”

During the late ’90s and early ’00s, the hype bubble grew large about a number of ideas that never reached critical mass. WebTV was going to democratize the Internet, but it devolved into a market niche after being acquired by Microsoft. WiFi providers such as MobileStar and later Cometa Networks hoped to build vast WiFi networks that would compete with cellular plans. Those bubbles popped back in the day, but curiously, companies are now willing to pump some energy back into them. The question is whether they are in any better position to float this time around.

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Switched On: Techonciliation originally appeared on Engadget on Sun, 03 Apr 2011 20:30:00 EDT. Please see our terms for use of feeds.

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Switched On: The PlayBook polyglot

Each week Ross Rubin contributes Switched On, a column about consumer technology.

When Apple introduced the iPad, it had but a smattering of third-party applications, but the company stressed its own. As Apple iPhone software SVP Scott Forstall stated in the iPad introduction video, “We looked at the device and we decided: let’s redesign it all. Let’s redesign, reimagine and rebuild every single app from the ground up specifically for the iPad.”

Compare this to the strategy employed by RIM, makers of the upcoming BlackBerry PlayBook tablet. One year after the iPad’s debut, Apple’s head start in apps has proven a formidable advantage against the onslaught of slates announced by its competitors in the smartphone world. Some have chosen to latch onto Android and attain backwards compatibility with over 200,000 existing smartphone apps. HP, with its TouchPad as flagship, will circle its wagons of PCs, printers and phones around the webOS platform. However, the announcement this week that RIM’s BlackBerry PlayBook will support Android apps says much about how the company sees its position in the tablet wars.

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Switched On: The PlayBook polyglot originally appeared on Engadget on Sun, 27 Mar 2011 20:10:00 EDT. Please see our terms for use of feeds.

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Switched On: A screen too far

Each week Ross Rubin contributes Switched On, a column about consumer technology.

This January, Vizio became the second major TV manufacturer to announce its support for Google TV at CES 2011. Samsung and LG also rallied behind the idea of “smart TV,” with the former announcing results of a “Free the TV” competition designed to encourage television app development. After years of serving mostly as a display for other development platforms such as video game consoles and TiVo, it seems the TV is ready to serve as a connected platform of its own, not wholly unlike the PC and smartphone.

However, there are two things standing in the way of the television as a platform to lead interactivity in the home — a lack of access to the core video assets, and the separation of user interface from display.

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Switched On: A screen too far originally appeared on Engadget on Sun, 13 Mar 2011 22:00:00 EDT. Please see our terms for use of feeds.

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