Much was made last year of the successful growth of Twitter in Japan, with even CEO Evan Williams coming over to Tokyo in 2010 and praising local users’ activities. Japanese tweeting recently set a new record, following on from their blitz of activity during the World Cup, with a momentous 6,939 tweets sent per second on January 1st this year.
The share of tweets in English has dropped to “just” half and recent stats are showing that Japanese is now the number two language on the service, covering 14% of messages. So, other than normal folks like us, who are the powerful personalities behind these tweets?

It turns out that the Japanese Twitter user with the most followers is, not surprisingly, an international figure, and none other than Yoko Ono. Of course, she tweets in English, which probably explains why she has over one million followers. (This pales, perhaps rather predicatably, in comparison to American celebrities like Lady Gaga or Justin Bieber, or even Brits like Stephen Fry, who has over 2 million followers.)
Ono’s tweets have a whimsical and optimistic ring to them, often harking about world peace and the humane means to achieve this.
A recent example is:
Let’s dance together in our hearts and play the game of life in peace.
…and the pithy
We laugh, we heal, and we embrace.
Technically Ono is Japanese but seems to tweet almost exclusively in her adopted language. Of those actually writing messages in Japanese, J-Cast reports that popular Softbank CEO Masayoshi Son is number one, with 730 thousand followers, with former Prime Minister Yukio Hatoyama (670 thousand) and outspoken ex-Livedoor CEO Takafumi Horie (560 thousand) coming up next.
Of course, large numbers of followers does not necessarily indicate much about the growth of Twitter in general other than that a lot of users are interested in certain people. It reveals the personalities appealing to Twitter users but they are a very specific type of consumer, the people with iPhones and no doubt all the other latest gadgets.
Hatoyama, though, did make quite a breakthrough when, as a political leader, he entered actively into SNS and online communities. His successor, Naoto Kan, has also made some gestures here but Hatoyama’s digital model has yet to be matched. Since stepping down, sadly Hatoyama’s Twitter account has barely been active, suggesting he is reluctant to become an online commentator when his offline career has been officially shut down.
