Poor Kodak. George Eastman’s once proud company conquered the world, bringing cheap, portable and easy to use cameras into the hands of millions. Now it is reduced to a purveyor of trinkets, a prince turned pauper, hawking tatty tchotchkes just to pay the bills.
There may be no better evidence that Kodak has lost it than the Smile Digital Photo Keychain. At first, the idea of a little photo screen in your pocket is appealing, and you start to think of loading it up with baby photos to make a gift for Grandma. But then the device arrives, you hook it up via USB to you computer, and the nightmare begins.
First, some physical details. The Smile has a small but bright 1.5-inch screen, a mini-USB port, a rechargeable battery with a two-hour life and of course a ring for keys. It is a little bulky, but for people who like to dangle crap from their keychains, perfectly portable. There are also three buttons for accessing menus and flipping between photos.
When you connect to the computer (in this case a Mac running OS X 10.6), the display flashes a question: USB connect? Yes. No. Pick “yes” and a tiny, ~300kb CD mounts on the desktop. Yes, a CD. Upon this you will find driver software and instructions for both Windows and OS X.
Unzip the app, called MacDPFmate, and fire it up. You will be greeted (in Snow Leopard at least) with a box telling you you need to install Rosetta, the framework needed to run legacy PowerPC applications. That’s right. We have had Intel Macs for years, and a brand new Kodak product doesn’t support them. Good work Kodak. Even better, take a look at the software when it is finally running:
That’s not a glitch. It really looks that bad. After a while I managed to make it work, and it will read any picture file that the computer supports, converting it to a bitmap image for display on the device, even RAW. The problem is that you can’t actually navigate to the pictures if they are in your home directory (hint — unless you are a very odd Mac user, they will be here). I assume some permissions have not been set properly. The workaround is to make copies of the photos in a shared or system-level folder, something granny will of course find easy.
It gets worse, but I won’t frustrate you. Actually, I will. See those arrow buttons. They move the picture around in the big black box. But you can also drag the crop-overlay with the mouse (thank the lord), rendering this huge chunk of the window pointless.
Once the pictures are on the keychain, though, everything should be fine, right? Switch on and enjoy the show? Wrong. The display is indeed bright, but it is at a resolution so low that it is impossible to see any detail. I took some snaps to show you, but all you see is a blur.
We don’t know what Kodak was planning to do here. It seems like the R&D department was given this simple brief: “Make the customer hate us”. In this, they achieved outstanding success. From the lightweight, cheap plastic housing to the undersized keyring, awful blocky screen and indescribably poor software, the Smile will make you do nothing but frown.
It’s not all bad, though, and there are two features that slightly mitigate the otherwise total contempt for the customer. One, you get a free USB cable in the box. Two, it’s pretty tough. The Lady and I took turns flinging it at the tiled floor and, while the metal ring loosened, the horribly, blocky slideshow just kept on going. And don’t be fooled by the on-screen photo in the picture at the top of the post. That’s a sticker that comes covering the screen. $30.
Press release [PR Newswire]