Hasta La Gadget!

Alright, so technically all video games are digital, but what we’re talking about here is the stuff that you don’t buy on physical media — downloadable games, add-on content, mobile apps, subscriptions, and gaming on social networks. That market has grown to account for 24 percent of all video game revenues in 2010, or $3.8 billion, according to the Entertainment Software Association. The ESA is the body running the currently ongoing E3 shindig, and its data comes from the NPD Group, which likes to keep a cold robotic finger on the gaming industry’s pulse. Other findings in the latest ESA study include the average age of gamers (37!), the best-selling genres (action with 21.7 percent, followed by sports at 16.3 percent), and the highest-grossing games of 2010 (no prizes for guessing the warmongering winner of that one). Give the source link a bash to immerse yourself in even more gaming trivia from yesteryear.

Digital games distribution earned $3.8 billion in 2010, a quarter of entire video game market originally appeared on Engadget on Thu, 09 Jun 2011 03:52:00 EDT. Please see our terms for use of feeds.

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Apple is always filing patents for strange and fantastic things that never seem to find their way into actual products. But an application published today details some interesting tech that we could actually see getting jammed into a future iPhone (for better or worse). By pairing an infrared sensor with the camera already on board, portable devices could receive data from transmitters placed, well, wherever. Beyond simply blasting out text and opening links like a glorified QR code, transmitters could disable certain features, such as the camera, to prevent recording at movie theaters and music venues. If completely shutting off the cam seems a bit heavy-handed, watermarks can also be applied to photos identifying businesses or copyrighted content. Some potential uses are a little less Big Brother, like museums beaming information about exhibits to a user’s or launching an audio tour. Obviously third parties would have to get behind the IR push and there’s no guarantee that Apple will put this in a future iProduct. Still, we’re a little worried that the days of blurry YouTube concert videos may be coming to an end.

Apple camera patent could stop smartphone bootleggers in their tracks originally appeared on Engadget on Thu, 02 Jun 2011 20:42:00 EDT. Please see our terms for use of feeds.

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TV viewers are a famously fickle bunch, which tends to drive TV advertisers crazy. The prevalent theory remains that skipping past ads using a pesky DVR is the biggest enemy of marketers, but new research has once again contradicted that received wisdom. The IPG Media Lab in Los Angeles pulled together a representative group of 48 TV and online video viewers and asked them to sit through some programming while equipped with the usual “devices or distractions” that accompany their viewing habits. Central to the study was the measurement of time each person spent facing the screen and how engaged they were with the content. The first thing noted was that 94 percent of TV viewers and 73 percent of online video consumers used some other form of media to augment their visual entertainment. Smartphones were the most common, with 60 percent of test subjects resorting to their handset while gawking at the TV. That’s resulted in a mediocre 52 percent attention level during actual programs and 37 percent during ads. In other words, two thirds of the time, commercials are being ignored and smartphones are helping people with that heinous behavior. Ironically, fast-forwarding adverts using a DVR garnered attention levels that were 12 percent higher, mostly because people were trying to make sure they didn’t skip too far ahead. Damn, why does reality have to be all complex and stuff?

Smartphones, not DVRs, are the biggest threat to TV adverts originally appeared on Engadget on Fri, 27 May 2011 08:37:00 EDT. Please see our terms for use of feeds.

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Google raised a few eyebrows when it purchased a Finnish paper mill back in 2009 — what, the world, wondered, would the king of cloud services want with reams of tree guts? Space for a data center, of course — and a seawater-cooled one at that. Google’s Joe Kava told GigaOm that, when it launches in the fall, the center’s temperature will be regulated by a quarter-mile of seawater tunnels inherited from the building’s past tenants. One of the hardest parts of getting the system up and running has apparently been figuring out a way to clean corrosion from salt water without taking the system offline. Google’s also working to limit the center’s impact on the surrounding ecosystem, making sure that the water itself is cooled down before being pumped back out. Between this and those wind-powered data centers, it looks like Captain Planet’s always got a cushy IT gig at Google to fall back on, should he ever fall on hard times.

Google opening seawater-cooled data center, finally glad it applied for that Wave trademark (video) originally appeared on Engadget on Tue, 24 May 2011 19:14:00 EDT. Please see our terms for use of feeds.

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Fellow road warriors, we bring you good news: starting today, T-Mobile customers across 55 markets — including Chicago, Detroit, Honolulu, Pittsburgh, Miami, and many more — will have immediate access to a faster HSPA+ “4G” network. This means anyone with compatible devices can achieve theoretical download speeds of up to a whopping 42Mbps, as opposed to just 21Mbps from the good ol’ days. But of course, only time will tell whether this upgrade will deliver its promise — you may recall that even AT&T’s LTE demo last week delivered “realistic” download speeds of up to just 28.9Mbps, when in theory it should be capable of hitting up to 100Mbps.

Anyhow, if you want to soldier on and be a guinea pig an early adopter, then help yourself to ZTE’s Rocket 3.0 USB modem stick starting tomorrow — the entry price is $99.99 after a $50 mail in rebate, but tied to a two-year broadband plan of 2GB or higher; or you can opt for the contract-free price of $199.99. Hit the press release after the break for the full list of activated markets.

Continue reading T-Mobile flips on 42Mbps HSPA+ across 55 markets, launching Rocket 3.0 modem stick tomorrow

T-Mobile flips on 42Mbps HSPA+ across 55 markets, launching Rocket 3.0 modem stick tomorrow originally appeared on Engadget on Tue, 24 May 2011 00:01:00 EDT. Please see our terms for use of feeds.

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