Apple Employees Tell the Secrets Behind Steve Jobs’ ‘Magic’

Steve Jobs demonstrates the iPhone 4 at WWDC 2010. Photo: Jon Snyder/Wired.com

Revealing how Steve Jobs runs Apple is like exposing the secrets behind a magician’s tricks. And several of the magician’s “assistants” just broke their code of silence.

In a lengthy feature titled “Inside Apple,” Fortune magazine’s editor at large Adam Lashinsky paints a clear picture of what it’s like to work at Apple, based on dozens of interviews with current or former employees at the company. In a nutshell: It’s a lot like working for a giant startup with a low tolerance for imperfection.

Take for example, the launch of Apple’s MobileMe web service in 2008, which was riddled with bugs and an embarrassing e-mail blackout for thousands of customers. This product release was so poor that critics labeled it “MobileMess.”

Jobs didn’t take it very well, according to Fortune.

“Can anyone tell me what MobileMe is supposed to do?” Jobs reportedly asked the MobileMe team after the fumbled launch. When he received an answer, he continued, “So why the fuck doesn’t it do that?”

Jobs didn’t stop there.

“You’ve tarnished Apple’s reputation,” he reportedly told the team. “You should hate each other for having let each other down.”

Jobs immediately named a new executive to run MobileMe, and shortly after the meeting, most of the team was disbanded.

Apple’s mercurial CEO is well-known for running the company like a ruthless dictator, on a level of secrecy comparable to the CIA. Fortune’s article does a thorough job unraveling the company culture at Apple, which recently surpassed Google to become the most valuable corporation in the world.

The last ambitious piece analyzing Apple’s culture came from Wired alum, Leander Kahney, in his 2008 cover story “How Apple Got Everything Right by Doing Everything Wrong.” Kahney interviewed several former employees, including Guy Kawasaki, who described Jobs as a manager who proved that “it’s OK to be an asshole.”

Kahney elaborated on why Apple’s culture of secrecy is good for the company: “… [T]he approach has been critical to its success, allowing the company to attack new product categories and grab market share before competitors wake up. It took Apple nearly three years to develop the iPhone in secret; that was a three-year head start on rivals.”

Adding more details to the Apple picture, Fortune offers a rather interesting nugget on an elite group at the company known as the Top 100. Jobs gathers these exceptional individuals to attend a top-secret, three-day strategy session at an undisclosed location. This event is so secret that members of the Top 100 are told not to mark the meeting on their calendars, and they’re not even allowed to drive to the location.

During the Top 100 meeting, Jobs and his top leaders “inform a supremely influential group about where Apple is headed,” Lashinsky writes. Here, some members of the Top 100 get on stage to present strategies or products that signal the company’s future. According to one employee, Jobs first showed the iPod to employees during a Top 100 meeting.

Outside of the theatrical Top 100 events, Jobs meets with executives every Monday to discuss important projects, and on Wednesdays he holds a marketing and communications meeting, Fortune claims.

There’s no excuse for employees to have any confusion after a meeting. An effective Apple meeting will include an “action list,” and next to each action item is a “DRI” — a directly responsible individual who must ensure the task is accomplished.

As for senior employees such as vice presidents, Jobs reportedly gives the same speech to all of them. Basically, when you’re a high-level employee, you have no excuses for screwing up:

“When you’re the janitor,” Jobs has repeatedly told incoming VPs, “reasons matter.” He continues: “Somewhere between the janitor and the CEO, reasons stop mattering.”

And perhaps the most fascinating tidbit from the article is about a program called Apple University.

Before his second medical leave three years ago, Jobs hired Joel Podolny, dean of the Yale School of Management, to lead Apple University. Podolny has hired a team of business professors to write a series of internal case studies about Apple’s most significant decisions in recent history.

The purpose? To ensure that Apple will remain Apple, in the event that Jobs were to depart. Investors and technology observers have debated for years whether Apple can continue to be so successful without the visionary leader that has shaped the company from day one.

That remains an open question, but Apple University’s sole purpose seems to be preparing for the day that the show must go on without the magician.


Anonymous IDs on iPhones, iPads Can Reveal Your Identity

Each iPad, iPhone and iPod Touch contains a "unique device identifier" that can potentially be linked to a customer's real-world identity, according to a security researcher. Photo: Jon Snyder/Wired.com

The unique string of numbers and letters assigned to your iPhone can potentially expose your real-life identity.

Security researcher Aldo Cortesi last week published his discovery of a flaw in the unique device identifier (UDID) stored on each iPhone, iPad and iPod Touch.

While this device identifier is well-known, it’s not supposed to be connected to a person’s actual identity. But Cortesi discovered that some apps can link the identifier to the phone owner’s Facebook profile, which effectively puts a face behind that string of numbers and letters.

“It’s like a permanent, unalterable tracking cookie that can’t be changed and that the user is not aware of,” Cortesi told Wired.com. “The UDID idea has got such deep flaws because it literally identifies the device.”

Apple and iOS app programmers use the 40-character string of letters and numbers as a method to identify each device uniquely, and presumably anonymously. The UDID is permanently tagged to the device, and it can’t be erased or changed.

By itself, the UDID doesn’t expose personal data, but to the extent that it’s tied to other information about the phone’s user, it can function like a permanent, ineradicable “evercookie.” In theory, that could allow advertisers or other parties to track a wide variety of your activities through your smartphone. Whether that constitutes a privacy invasion, an annoyance or a convenience depends on your perspective. Early concerns over Web cookies, for example, have faded as the business community has standardized privacy protocols, including allowing users to easily identify sites that use them, and to opt out if they so choose.

This identifier is at the center of criticism amid growing concerns about smartphone privacy. The Wall Street Journal last year conducted independent tests and found that out of 101 apps, 56 transmitted the device’s UDID to other companies without user awareness or consent.

In reaction to WSJ’s investigation, some customers in April filed a lawsuit against Apple and a handful of app makers, alleging that they invaded user privacy by accessing customer information without permission and sharing it with third-party advertisers. They argued that the UDID could be virtually stapled to other information, such as age and location, to personally identify a customer, and that advertisers can create profiles to track each customer for marketing purposes.

“They’re permanent Social Security numbers in your phone that are freely transmitted and can’t change,” said Justin Brookman, director of the Center for Democracy and Technology’s consumer privacy project.

Cortesi said that Apple’s UDID methodology is problematic because of the way it is designed. To track how apps transmit UDIDs, Cortesi created a tool called Mitmproxy.

In April, he found that OpenFeint, a gaming network integrated inside some apps to link players together, was transmitting UDID attached to personally identifiable information in some instances. When customers used their Facebook accounts to log in to OpenFeint, the game was transmitting UDID attached to the customer’s Facebook ID, picture and occasionally GPS coordinates, he said.

OpenFeint claims to have 75 million registered gamers. Popular games that integrate OpenFeint include TinyWings, Pocket God, Robot Unicorn Attack and Fruit Ninja.

OpenFeint fixed the flaw after Cortesi notified the company. However, Cortesi explained that the issue is not isolated to the gaming network.

Apple explicitly tells iOS programmers that they “must not publicly associate a device’s unique identifier with a user account” to ensure privacy. However, the fact that a network as big as OpenFeint managed to link UDIDs to Facebook accounts means that there are probably other apps linking UDIDs to personal data that have slipped past Apple’s radar.

“By designing an API to expose UDIDs and encouraging developers to use it, Apple has ensured that there are literally thousands of databases linking UDIDs to sensitive user information on the net,” Cortesi said.

Other than concerns about trading customer data with advertisers, an additional possibility is that app makers can peek at what a specific person is doing inside their apps, using analytics tools such as Flurry, Cortesi said.

Apple did not return a request for comment.

Charlie Miller, a security researcher who specializes in hacking smartphones, told Wired.com that the security issue raised by Cortesi is not a huge concern, but it does highlight some issues with the UDID. He said that a more secure design would be to have each app randomly generate a unique identifier for each device, so that a programmer can only track information relevant to his or her app.

However, Miller added that the erosion of privacy is inevitable in the always-connected age, and we have to sacrifice some privacy in exchange for app-powered services.

“The bottom line is traditional privacy has gone out the window with smartphones,” Miller said. “You’re carrying around always-on GPS-enabled, internet-enabled devices. You’re downloading and running applications that are designed to share your thoughts and photos. [Cortesi] points out some things Apple could have done better to help protect your privacy, but basically, you voluntarily give up some of your privacy in order to use these apps and devices.”

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Amazon Cloud Player streams tunes to iOS, following silent upgrade (update)

Amazon Cloud Player has been laying low following its scuffle with Sony Music, but that hasn’t kept the company’s developers from rolling a crucial new feature out — support for Apple’s iOS devices, which it didn’t have on day one. Despite running in the Safari browser window, we’ve confirmed that songs will indeed play. If you’ve got a device handy, give it a try yourself; otherwise, we’ll update with impressions a little later this evening.

Update: Great news — we ran the Cloud Player on an original iPad and iPhone 3GS without a hitch. In fact, there was very little (if any) lag or time delay when buffering a new song, and were able to refresh playlists and other information quickly. The interface of the Cloud Player is almost the same as — if not identical to — the page that loads up on your computer browser.

Even better, the Cloud Player works flawlessly with the multitasking controls in iOS; the usual forward/pause/volume options are all usable as you play Angry Birds. Sadly, there is just one bump in the road that keeps the process from being perfectly smooth: mobile Safari prohibits you from doing drag-and-drops, which adds a couple extra steps to the process of adding songs to your playlists. Take a look below for some screenshots of the Cloud Player in action.

Sean Hollister contributed to this post.

Amazon Cloud Player streams tunes to iOS, following silent upgrade (update) originally appeared on Engadget on Sat, 07 May 2011 22:27:00 EDT. Please see our terms for use of feeds.

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iPad 2 light leakage due to faulty LG panels? (update)

We don’t have official word from Apple on the subject, but we’re hearing rumors that might explain why some iPad 2 backlights tend to bleed — according to Digitimes‘ anonymous sources, LG Display was “forced to reduce its shipments in the first quarter due to light leakage problem for panels,” and that Samsung took up the slack. That suggests that some of today’s vaunted 9.7-inch IPS displays may be from LG’s faulty batch and some may be slightly superior Samsung screens, but we don’t really recommend you crack yours open on the basis of an uncorroborated rumor (or at all, really) to find out the truth of the matter.

Update: An astute reader reminds us that while LG, Panasonic and Chimei make IPS screens, Samsung traditionally does not. Perhaps Samsung has managed to get its plane-line switching (PLS) displays into iPads instead, as was rumored last month, or perhaps this rumor is simply inaccurate, in whole or in part.

[Thanks, trucker boy]

iPad 2 light leakage due to faulty LG panels? (update) originally appeared on Engadget on Sat, 07 May 2011 18:09:00 EDT. Please see our terms for use of feeds.

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Frisbee Forever app hits your iPhone screen, doesn’t crack it


You can toss it on a plane. You can toss it on a train. You can toss it in a car. You can toss it near and far.

Kiloo’s new Frisbee(R) app for iOS gives geeks a safe environment to toss the disc (so no more broken windows or dents in the lawn). We managed to keep that little blue saucer parallel to the ground for several seconds during our hands-on. It even flew through one or two of those enormous black and white hoops (enormous relative to the finger-nail-size frisbee). Many of the interface elements feel like they were borrowed from Angry Birds, from buttons and other graphics, to the way you progress through levels. This brought a certain familiarity to the game, though gently sliding a Frisbee(R) across the screen is arguably much less addictive than catapulting feathered fowl to their explosive deaths. We tossed (or flicked) the disc on an iPhone, but if you’re ready to step up to the big leagues, the free app is available for iPad (and iPod touch) as well. Jump up and catch it at the source link.

Frisbee Forever app hits your iPhone screen, doesn’t crack it originally appeared on Engadget on Sat, 07 May 2011 02:07:00 EDT. Please see our terms for use of feeds.

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Ask Engadget: best mini stereo for use with AirPort Express

We know you’ve got questions, and if you’re brave enough to ask the world for answers, here’s the outlet to do so. This week’s Ask Engadget inquiry is coming to us from Gaurav, who can’t seem to contain his excitement for cord-free audio. And we can’t blame him. If you’re looking to send in an inquiry of your own, drop us a line at ask [at] engadget [dawt] com.

“Pretty simple: I am looking to purchase a small stereo system which can fit on a side table, and can connect to AirPort Express. Something stylish, but more importantly, reliable. Thanks!”

Any of you kitchen thrashers care to spill the beans on your preferred system? If so, comments are welcoming one and all down below.

Ask Engadget: best mini stereo for use with AirPort Express originally appeared on Engadget on Fri, 06 May 2011 22:29:00 EDT. Please see our terms for use of feeds.

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Gadget Lab Podcast: Robots, Machetes and Other Shiny Objects

          

In this week’s Gadget Lab podcast, the crew toys around with phones, knives and robots.

Senior editor Dylan Tweney gives us shares his experience visiting SRI, where he saw an awesome wall-climbing robot.  Watch out, Spider-Man.

Then we recap the latest iOS software update for the iPhone, iPad and iPod Touch. It addresses the “bugs” that made the devices store too much location data.

Staff writer Mike Isaac joins the show to talk about LG’s latest dual-core smartphone offering, the mighty G2X. Verdict: It’s a powerhouse.

We wrap up the podcast with the Bear Grylls knife and machete set. They’re sharp enough to chop vegetables and bears.

Like the show? You can also get the Gadget Lab video podcast via iTunes, or if you don’t want to be distracted by our unholy on-camera talent, check out the Gadget Lab audio podcast. Prefer RSS? You can subscribe to the Gadget Lab video or audio podcast feeds

Or listen to the audio here:

Gadget Lab audio podcast #114

http://downloads.wired.com/podcasts/assets/gadgetlabaudio/GadgetLabAudio0114.mp3


App review: Planetary for iPad

The iPad’s music player hasn’t changed much since its debut, and unlike its desktop counterpart, it also lacks a built-in music visualizer for your mesmerization. Luckily, for the folks who are seeking ways to spice up their iPad music experience, you now have a new option: Planetary, by Bloom Studio. As you can tell by the name and the screenshot above, what we have here is a visually compelling app for exploring your tablet’s music library. It’s very straightforward: each artist or band is shown as a star, surrounded by albums in the form of orbiting planets, and then you have individual tracks displayed as moons orbiting each album.

During playback, each track leaves behind a trail on its orbit to indicate its play time, though you can hide the orbit lines (and labels) if you them too distracting. To choose other albums or artists, the good old pinch-to-zoom or the simple tapping on other 3D objects will move you between the moons and constellations, or you can just tap on the bottom-center button to jump straight to the letter selector for artists. Obviously, the former’s more fun within the first few hours, but after awhile we found ourselves preferring the quicker option to skip the mellow animation. Head past the break for our full impression and demo video.

Continue reading App review: Planetary for iPad

App review: Planetary for iPad originally appeared on Engadget on Fri, 06 May 2011 15:14:00 EDT. Please see our terms for use of feeds.

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Engadget Podcast 238 – 05.06.2011

We’ll tell you what: if you even blink these days, you’re gonna miss a special guest on the Engadget Podcast. This week we’ve got Joystiq‘s Chris Grant in the house to shoot the shizzle on Sony’s network hurt and the Wii 3D IMAX rumors bubbling up all around us. And we lure Richard Lawler to step out on his old lady, the Engadget HD Podcast, for a romp on the possibly slightly wilder side of the tracks. Let’s do it: let’s talk tech.

Host: Tim Stevens
Guests: Chris Grant, Brian Heater, Richard Lawler
Producer: Trent Wolbe
Music: You Shook Me All Night Long

02:15 – Apple iMac hands-on, with dual 30-inch displays! (video)
03:00 – Apple iMac refresh official: Thunderbolt and next gen quad-core processors
03:45 – AT&T officially announces HP Veer 4G, available May 15th for $100 (update)
04:55 – Star Wars Blu-ray set ships Sept. 12th/16th (world/NA), has 40 hours of special features
06:35 – Dish Network, EchoStar will pay TiVo $500 million to settle DVR lawsuit
07:55 – Latest Windows 8 leaks reveal cloud-based settings, more app store evidence
09:35 – Droid Charge review
11:16 – Verizon document suggests LG Revolution will have Netflix pre-installed
13:47 – Sony promises ‘phased restoration’ of PlayStation Network and Qriocity starting this week
20:22 – Sony woes continue as SOE confirms data breach (update: 24.6 million accounts affected)
31:03 – Sony responds to Congress: all 77 million PSN accounts compromised, finger pointed at Anonymous
33:52 – BlackBerry Bold 9900 hands-on (update: video)
34:30 – BlackBerry Bold 9900 and 9930 (Bold Touch) official
34:45 – BlackBerry Bold Touch makes brief appearance on RIM’s website
35:05 – Android apps on PlayBook eyes-on (video)
35:48 – RIM announces BlackBerry 7 OS with better browser and BlackBerry Balance, but no legacy support
38:10 – Nintendo drops Wii price to $150 from May 15th, throws in a free Wii Wheel and copy of Mario Kart
48:05 – Nielsen estimates show first drop in TV ownership in 20 years, Mayans nod approvingly
50:40 – We won some Webby Awards, and now you can win a BlackBerry PlayBook!
51:44 – Listener questions

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Engadget Podcast 238 – 05.06.2011 originally appeared on Engadget on Fri, 06 May 2011 12:43:00 EDT. Please see our terms for use of feeds.

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Streaming music breakdown: how Google Music and iCloud will impact today’s options

Gone are the days of going to the music store, finding a vintage CD or cassette tape, happily unwrapping it and thoroughly perusing the cover art as you listen to your new album for the very first time. In a want-it-now world, that simply takes too long — and we have the internet to thank for the change in pace. As preferences seem to shift in the music consumption universe, it feels as if tastes are centered around consuming the largest amount of music possible. And thanks to the sudden proliferation of online streaming services, satisfying those desires in record time has become a reality.

Unsurprisingly, competition is mighty fierce — consumers have options for user-made radio stations, on-demand streaming content, and cloud-based multimedia. But if you’ve been hearing the word on the street, Apple and Google could soon make their way onto the scene by offering streaming music options of their own. Almost everything these two tech giants touch turns to gold (emphasis on almost — we don’t think Ping and Buzz built the best reputations), so there’s reason to believe that these oft-rumored services will become automatic front-runners the day they’re released. Head on past the break to see some of the lucky / unlucky contestants planning to give Google and Apple a run for their (near-limitless) money, replete with a breakdown of what they offer and how hard they hit the wallet.

Continue reading Streaming music breakdown: how Google Music and iCloud will impact today’s options

Streaming music breakdown: how Google Music and iCloud will impact today’s options originally appeared on Engadget on Fri, 06 May 2011 12:00:00 EDT. Please see our terms for use of feeds.

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