Windows Phone 7’s Marketplace grows faster than Android did at launch, doesn’t mean much

An analyst note released by research firm IDC yesterday points out that in the nearly two months since Windows Phone 7’s retail release, the Windows Marketplace has swelled to 4,000 applications — a number that the Android Market took five months to reach. That’s impressive, no doubt, and the analyst behind the numbers notes that he “would not be surprised if Microsoft had the third largest app portfolio in the industry by the middle of next year.” Now granted, hitting number three would take very little effort on Microsoft’s part — they’d just have to beat webOS, BlackBerry OS, and Symbian, none of which have sparked iOS- or Android-like levels of developer interest. So beyond that, what does the growth mean? Read on!

[Thanks, Stephen]

Continue reading Windows Phone 7’s Marketplace grows faster than Android did at launch, doesn’t mean much

Windows Phone 7’s Marketplace grows faster than Android did at launch, doesn’t mean much originally appeared on Engadget on Mon, 20 Dec 2010 22:10:00 EDT. Please see our terms for use of feeds.

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Wall Street Journal says apps may violate privacy, fingers MySpace and Pandora

You might have heard how careless some third-party apps can be with your personal data, but it may not yet have hit home — offenders can include must-have programs like MySpace and Pandora, too. The Wall Street Journal tested 101 popular apps for iPhone and Android and discovered that over half transmitted unique device identifiers (UDID) to a flock of advertisers without so much as a prompt, and that some (including Pandora) even transmitted a user’s age, gender and location to better target their marks. Now, before you boycott your favorite music apps, you might want to hear the other side of the story, which is that all this data is typically processed in batches and anonymized so that advertisers can’t necessarily separate you from the crowd. However, the worry is that there may be little stopping nefarious individuals from creating a database that links your UDID to all this other data you send out. It’s a juicy proposition for targeted advertising, sure, but also potentially real-world crime, so we doubt this will be the last we hear of UDID privacy scares.

Wall Street Journal says apps may violate privacy, fingers MySpace and Pandora originally appeared on Engadget on Sat, 18 Dec 2010 18:41:00 EDT. Please see our terms for use of feeds.

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App of the Day: Word Lens for iPhone [Video]

Word Lens, an app that translates English text to and from Spanish on the fly, is a reminder of just how powerful apps can be. But how’s it really work? It ain’t perfect, but it’s still pretty damn amazing. More »

Word Lens: The iPhone App from the Future People Can’t Stop Talking About [Video]

Word Lens, an app that translates English text to and from Spanish on the fly, is a reminder of just how powerful apps can be. But how’s it really work? It ain’t perfect, but it’s still pretty damn amazing. More »

Word Lens: Augmented Reality App Translates Street Signs Instantly

Word Lens for the iPhone is one of the most amazing apps we have ever seen. Take a look at this, but put down any hot liquids first.

It’s an augmented-reality, OCR-capable translation app, but that’s a poor description. A better one would be “magic.” World Lens looks at any printed text through the iPhone’s camera, reads it, translates between Spanish and English. That’s pretty impressive already — it does it in real time — but it also matches the color, font and perspective of the text, and remaps it onto the image. It’s as if the world itself has been translated.

Impressed? You’re not the only one. John Gruber of Daring Fireball puts it best: “[It’s] as though near-future time travelers started sending us apps instead of Terminators.”

We’ve tested the app, and it works just as shown in the video. In demo mode, it can rearrange (or blank out) any text in the camera’s field of vision. You need to purchase translation packs to do the actual translation.

In our tests, it worked smoothly, although the words had a tendency to wiggle around a bit, switching between English and Spanish and flipping between alternate translations. You could get the gist of a sentence, but not read it clearly. Holding the camera very steady helped mitigate the “wiggling” effect.

Word Lens is a taste of science fiction, something like a visual version of the universal translator or the Babelfish. Only instead of being a convenient device to avoid movie subtitles, it’s a real, functioning tool.

Word Lens is free, and will do some fancy rearranging of words to show you how it works. The Spanish-English and English-Spanish dictionaries are in-app purchases, for $5 each, and the app runs offline — perfect for when you’re traveling. You can pick your coffee back up, now.

Word Lens download [iTunes]

Word Lens product page [Quest Visual]

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Paramount rolls out Silverlight-enhanced movies for Windows Phone 7

Why simply download a movie when you can download a movie app? That’s the thinking at Paramount, at least, which launched it’s first Silverlight-enhanced movie app, School of Rock, for Windows Phone 7 devices this week. That’s one of an initial batch of ten movies that will be released before the end of the year, which will also include Zoolander, GI JOE: The Rise of Cobra and Waiting for Superman, among other yet-to-be-announced titles. In addition to the movie itself, each of those will come packed with a range of extras including trailers, DVD-style special features, a Scene It? pop-up trivia mode, and the ability to create custom movie clips. As for how much they’ll cost, School of Rock currently runs $10, although it’s not clear if that will be the standard pricing for all releases.

Continue reading Paramount rolls out Silverlight-enhanced movies for Windows Phone 7

Paramount rolls out Silverlight-enhanced movies for Windows Phone 7 originally appeared on Engadget on Fri, 17 Dec 2010 02:02:00 EDT. Please see our terms for use of feeds.

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Word Lens augmented reality app instantly translates whatever you point it at


Augmented reality
and optical character recognition have just come into their own, beautifully intertwined into an instant translation app for the iPhone. Download Word Lens, pay $4.99 for a language pack, then point it at a sign and watch as it replaces every word with one in your native tongue. It’s a little bit like Pleco, but without the whole language learning stuff. We just gave it a spin, and while it’s not quite as accurate as this video claims, it’s still breathtaking to behold — especially as it doesn’t require an internet connection to do any lookup. Sadly, it only translates to and from English and Spanish for now. Still, Babelfish, eat your heart out.

Update: Looks like it only works on iPhone 3GS, iPhone 4 and the latest iPod touch for now.

Word Lens augmented reality app instantly translates whatever you point it at originally appeared on Engadget on Fri, 17 Dec 2010 00:09:00 EDT. Please see our terms for use of feeds.

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Apple looking to patent sharable apps, considers calling them ‘seeds’

You know that killer new app you just got for your iPhone? Could you beam us a copy to try? Of course you can’t — it doesn’t work that way — but someday soon it might. The fine folks at Patently Apple recently unearthed an Apple patent app that describes a way to transfer apps over peer-to-peer Bluetooth or shiny, star-filled WiFi. The idea goes that if a company wants to spread a program by word of mouth, it might as well make it shareable too, and so the owner of an app could transfer an “application seed” to friends and associates with a similar device. You’d pick from a menu of apps to beam over, where only those greenlit by their developer would be available to send, and your recipient would receive a trial version — or somewhat less excitingly, a link to the App Store — over the air. The patent app suggests that recipients could even share the demo in turn, generating generation after generation of word-of-mouth sales, and that companies might even reward particularly influential sharers in some way. What’s that rumbling we hear? Just the gears turning in the minds of men plotting the next great pyramid scheme.

Apple looking to patent sharable apps, considers calling them ‘seeds’ originally appeared on Engadget on Thu, 16 Dec 2010 21:46:00 EDT. Please see our terms for use of feeds.

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Apple Opening Mac App Store January 6th

mac-app-store1.jpg

Apple will be kicking off the new year in style, with the launch of its much anticipated Mac App Store, a desktop-based counterpart to its ultra-successful iPhone and iPad stores. The new storefront will be available in 90 countries and will feature applications from a wide variety of categories, including Games, Productivity, Utilities, Education, Design, and Lifestyle.

Said CEO Steve Jobs in an announcement that went out this morning, “The App Store revolutionized mobile apps. We hope to do the same for PC apps with the Mac App Store by making finding and buying PC apps easy and fun. We can’t wait to get started on January 6.”

Note the use of the word “PC.” Aw, how the times have changed.

The Mac store will offer most of the familiar features, including download charts, ratings and reviews, and one-click purchasing. Once downloaded, apps can be run on multiple Macs when signed into your account. The store is available as a free update to Mac owners with Snow Leopard installed.

Apple is offering up 70 percent of download revenue to developers.

Mac App Store to Launch January 6

The Mac App Store will go live on Thursday, Jan. 6, 2011, ready to download for Mac users running Mac OS X Snow Leopard, available in 90 countries.

Coincidentally, that’s the same day that the Consumer Electronics Show kicks off, which probably indicates Apple’s intention to steal the spotlight from other tech titans.

More importantly for the rest of us, this will also mark the date when regular people start to buy third-party software.

The Mac App Store, to give it its stable name, will run on the same model as the iOS App Store: Sign in with your Apple ID and you can grab apps and have them charged straight to your credit card. And just like the App Store, updates will show up automatically, with just a click needed to get them.

Hard as it may be to believe, people still buy software on DVDs, in boxes, from stores. You or I might be happy buying shareware and paying for it with PayPal, but many people who are not as enthused about tech are terrified of buying anything on the internet.

It helps that the Mac ships with a great software suite, including iLife, but there is so much more great indie software out there that most people never see. The Mac App Store could solve that problem with the friction-free payment model that made the iOS App Store and iTunes so successful.

Developers can continue to sell the same apps on their own sites, and if they want to offer a trial version, they’ll have to — Apple won’t allow trials or betas in the store. On the other hand, new developers won’t have to bother setting up payment systems; they just let Apple take care of it in return for a 30-percent cut.

What I’m most looking forward to are cheap, $1 apps that do something simple. Right now, it’s not viable to sell a Mac app for a buck, but with the App Store, I’ll bet we’ll see a lot of them.

Apple’s Mac App Store to Open on January 6 [Apple Press Release]

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