Hasta La Gadget!

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

As it often does at its product introductions, Apple took a subtle swipe at the Flip camcorder when it introduced the video camera-equipped iPod nano this fall. The sales volumes of the iPod nano even caused some to proclaim Apple’s revision of the most popular iPod to be a Flip-killer. The inexpensive Flip camcorder has long proven tenacious, however, fending off competition from major brands such as Sony and Kodak, as well as value players like Aiptek and DXG — not to mention nearly every digital camera and cellphone that can shoot video. Besides, the iPod nano has outsold the Flip camcorder many times over; why would Apple care about such incremental competition?

One answer is that the developers of the Flip camcorder (now the Pure Digital division of Cisco) aren’t just hawking a cheap digital geegaw. Even before Pure Digital sold its first “disposable” camcorder, the company understood ecosystems. Back then, that involved installing processing equipment at retailers such as CVS, as the company’s business model relied on getting consumers to develop prints and create DVDs in stores. Since those days, the utilitarian application it originally shipped for transferring videos to PCs has given way to FlipShare , which is clearly designed to be the equivalent of iTunes for video. And more recently, it introduced Flipshare.com to provide its own spin on organizing and sharing videos online, including to devices beyond the PC.

Continue reading Switched On: The camcorder strikes back

Switched On: The camcorder strikes back originally appeared on Engadget on Thu, 17 Dec 2009 19:40:00 EST. Please see our terms for use of feeds.

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Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Without a doubt, the big buzz since the weekend has been over the “Google Phone,” an HTC-built device called the Nexus One handed out to Google employees last week in what Google describes as a “mobile lab.” Confirmed to be running Android 2.1, the Nexus One has once again raised the idea of Google selling unlocked devices directly to consumers. (Google has been selling unlocked HTC Android phones for some time, but only to developers.)

It would be a strange turnabout if Mountain View made this move, directly going in the face of previous assurances that Google had no plans to compete directly with Android hardware manufacturers. What’s more, there are a lot of unanswered questions here.

Continue reading Entelligence: A Google Phone could be the death of Android

Entelligence: A Google Phone could be the death of Android originally appeared on Engadget on Tue, 15 Dec 2009 18:04:00 EST. Please see our terms for use of feeds.

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Welcome to the Engadget Holiday Gift Guide! The team here is well aware of the heartbreaking difficulties of the seasonal shopping experience, and we want to help you sort through the trash and come up with the treasures this year. Below is today’s bevy of hand curated picks, and you can head back to the Gift Guide hub to see the rest of the product guides as they’re added throughout the holiday season.

Continue reading Engadget’s Holiday Gift Guide: Digital Cameras

Engadget’s Holiday Gift Guide: Digital Cameras originally appeared on Engadget on Mon, 14 Dec 2009 16:50:00 EST. Please see our terms for use of feeds.

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Quietly unveiled alongside the 27-inch iMac and the Magic Mouse was this: Apple’s attempt to force the unibody construction that we’ve already seen used on its MacBook Pro into the lowly MacBook line. This 13-incher didn’t revolutionize Apple’s low-end laptop line, but it did add a pinch of style and an integrated “7-hour” battery while keeping the price tag steady at $999. We certainly had our fair share of gripes when testing this scuff-magnet out, but now that you’ve had nearly two months to toy around with your own, we’re anxious to hear what you’d do different next time. Is the build quality up to your standards? Are you still weeping uncontrollably as you search in vain for a FireWire 400 port? Is the 9400M GPU potent enough for you? Did this honestly deserve to be priced at a few hundies less? Feel free to unleash hot fury in comments below — maybe ole Steve will feel the heat.

How would you change Apple’s unibody MacBook? originally appeared on Engadget on Sat, 12 Dec 2009 00:44:00 EST. Please see our terms for use of feeds.

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Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he’ll explore where our industry is and where it’s going — on both micro and macro levels — with the unique wit and insight only he can provide.

Last weekend, Nilay Patel did a great overview of the murky legal issues surrounding the mysterious CrunchPad — now coming to market direct from developer Fusion Garage as the $499 Joojoo. While I won’t get into the swirling controversy, I think there’s a few important lessons to be learned from this great gadget debacle.

First, smart vendors under-promise and over-deliver. The hype and buzz around the CrunchPad were off the charts from day one. Everything from the delivery schedule to the initial price points were unrealistic, made moreso by continued promises to publicly show the prototype and targeted price points that kept rising with each announcement. Keep it low-key and simple — then surprise and delight your customers with early ship dates and lower than expected prices. Too much promise with no delivery is the classic recipe for having a product get tagged vaporware. Always good to remember, “Whom gods destroy, they first make humble.”

Continue reading Entelligence: Lessons from the CrunchPad

Entelligence: Lessons from the CrunchPad originally appeared on Engadget on Thu, 10 Dec 2009 18:25:00 EST. Please see our terms for use of feeds.

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