11:58 a.m. We’re wrapping up. Thanks for tuning in!
11:57 a.m. Steve says this is Apple’s third data center. It’s in North Carolina. “It’s full of stuff. Full of expensive stuff. We are ready for our customers to start using iCloud, and we can’t wait to get it in their hands.”
11:55 a.m. iTunes Match: You scan and match, annual price is $25. So that’s iTunes Match and it goes along with iTunes in the cloud.
11:53 a.m. “Now there’s one more thing,” Jobs says. It pertains to iTunes in the cloud. There are songs you ripped yourself. There’s iTunes Match. Matches up your library with iTunes store. They’re scanning and matching your library so they don’t need to upload that large part of the memory. Matched songs upgraded to 256kb AAC DRM-free. iTunes Match costs $25 per year.
11:52 a.m. Developers can get hands on iCloud beta today. iTunes in the cloud portion will run for users on iOS 4.3 beta, so everyone can get their hands on it and get it on their devices. iCloud ships with iOS 5 this fall.
11:50 a.m. iCloud stores your content and wirelessly pushes it to all your devices, and it’s integrated with your apps, so everything happens automatically. So how do you get it? You upgrade your iOS device with iOS 5, type in your Apple ID and password, and there’s a switch to turn on iCloud. Everybody gets 5 gigabytes of free storage for Mail, Documents and Backup. They’re not counting music, apps or books toward that 5 gigs, nor are they counting Photo Stream.
11:49 a.m. iTunes in the cloud – you can share music with up to 10 devices. Steve is wrapping up iCloud. All the iCloud-integrated apps are free.
11:48 a.m. Apple shows the iTunes Store on an iPhone. You buy and the song downloads to the iPhone and it’s already on your iPad, too. Now when you buy a song on one device it automatically downloads to all devices without doing any work, and that’s iTunes in the cloud.
11:47 a.m. It’s worth noting that only songs you *purchase* are going to be syncable to the cloud. Doesn’t appear that songs you rip from CDs or pirate are going to be able to sync.
11:46 a.m. “This is the first time we’ve seen this in the music industry. No charge for [dowloading to] multiple devices,” Steve says. They’re demoing it now.
11:45 a.m. Last but not least is iTunes Music. Here’s the big one. For songs you already bought, there’s a Purchase history button and you can see the songs you bought and download to any of your devices at no additional charge.
11:44 a.m. Steve’s back on stage. “Isn’t that awesome?” Summary: Photos you take or import upload to iCloud, iCloud stores each photo for 30 days, devices store last 1,000 photos, and Macs and PCs store all photos.
11:42 a.m. Eddy Cue, VP of internet services, is demonstrating Photos in the cloud. He takes a photo on the iPhone, then picks up an iPad, and the picture is right there in the Photo Stream. Then you can save permanently by moving it to an album. On the Mac, the Photo Stream shows the photo you just took, too.
11:40 a.m. On a Windows PC the Photos app will sync with a Pictures folder. And Photos will sync with Apple TV, too, so you can see the photos right on your Apple TV. One problem we face is that photos are large and consume a lot of memory, so Apple is going to store the last 1,000 photos on devices to free up space. Any photos you want to keep permanently can get moved to an album and they stay forever. On the server photos will be stored for 30 days.
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