Hasta La Gadget!

Amazon watch out as Sony is set to launch an all-out offensive against the Kindle.  Sony plans to introduce two new e-readers priced at $200 and $300, according to a release from Sony.

The two new models—PRS-300 branded as Sony Reader Pocket and PRS-600 called Sony Reader Touch–will be available at the end of the month.

The  aggressive pricing on the new devices puts Sony ahead of its rivals. Amazon’s Kindle 2 retails for $300, while the large screen Kindle DX costs $490.  Even the cheapest of e-book readers today such as the Cool-er cost $250.

Specifications of the two Sony e-reader devices had leaked late last week.  The $200 Pocket will have a 5-inch display and will be available in colors including blue, rose and silver. The device can store about 350 standard eBooks. The $300 Touch will have a 6-inch touch screen display. Users can take handwritten notes with the stylus pen or type with the virtual keyboard. All notes can be exported and printed. But unlike the Kindle, both models do not have wireless connectivity.

Sony is also likely to cut prices of e-books in its store to match that of Amazon and the newly launched Barnes & Noble e-book store. New releases and bestseller titles in the eBook Store will be available for $10, said Sony.

See Also:

• Amazon.com Kindle 2 review
  
• Amazon.com Kindle DX review
  
• Kindle 2’s Fuzzy Fonts Have Users Seeing Red
• Kindle Readers Ignite Protest Over E-Book Prices

Photo: Sony PRS-700 Reader (Eirik Newth/Flickr)

Amazon offers its full shopping experience in a mobile format.

(Credit: Taylor Wimberly)

Amazon customers finally have their own application for Google Android phones. Amazon App for Android provides the full Amazon shopping experience while adding new features like Amazon Remembers. Customers also get full control over their Amazon account …

Originally posted at Android Atlas

It’s no secret that Palm has plenty of Apple veterans in its upper ranks (starting right at the top), and it looks like there now may be even more reminiscing about old times going on during lunch breaks, with the company recently announcing that it has hired Jeff Zwerner as its new Senior Vice President of Brand Design. In addition to working at Apple for a stint from 2001 to 2003 as Creative Director for Packaging and earlier from 1995 to 1996 as a Senior Art Director, Zwerner also founded the San Francisco branch of Factor Design, which has done work for Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike, the Walt Disney Company and, yes, Apple.

[Via PreCentral]

Filed under: Cellphones

Palm hires Apple vet Jeff Zwerner as new SVP of Brand Design originally appeared on Engadget on Tue, 04 Aug 2009 16:33:00 EST. Please see our terms for use of feeds.

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Slated to release the same week as the movie is G.I. Joe: Rise of Cobra, the video game, for all major consoles.

This third-person shooter has an exclusive storyline that picks up where the film leaves off. With 20 levels of game play, three character classifications, (Commando: Does well …

Originally posted at Digital City Podcast

GPS devices maker TomTom offered a tantalizing preview of its iPhone application and car kit at Apple’s Worldwide Developer Conference this year.  But that demo came without pricing or availability information.

Now a U.K. retailer Handtec  has started taking pre-orders for the app and the kit combo on its web site for£113.85 ($164). The pricing indicates the TomTom iPhone car  kit could be available in the U.S. for $200 soon.

In June, TomTom said that it would make an iPhone app that would offer turn-by-turn GPS navigation for users. What made TomTom’s announcement interesting was that the company said it will also create a car dock-connector for the iPhone. Just as with a standalone GPS device, the TomTom for the iPhone dock would stick inside the car and act as a charging cradle for the iPhone. It would also enhance the GPS capability of the phone.

At $200, the TomTom iPhone car kit would probably be the same price as a dedicated GPS device.  If customers don’t have to pay monthly subscription fees for the app and just pay $200, we think it could be a pretty good deal.

[via NaviGadget]